Literary advertising and the shaping of British romanticism / Nicholas Mason.
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| Year of Publication: | 2013 |
| Language: | English |
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| Physical Description: | viii, 202 p. :; ill. |
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Table of Contents:
- Advertising in the romantic century
- The progress of puffery
- Building brand Byron
- L.E.L., bandwagon marketing, and the rise of visual culture
- Puffery and the "death" of literature in late-romantic Britain
- Conclusion: The art of advertising.