Literary advertising and the shaping of British romanticism / Nicholas Mason.

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Year of Publication:2013
Language:English
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Physical Description:viii, 202 p. :; ill.
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020 |z 9781421409986 (hardcover : alk. paper) 
020 |z 1421409984 (hardcover : alk. paper) 
020 |a 9781421410715 (electronic bk.) 
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050 4 |a Z326  |b .M37 2013 
082 0 4 |a 070.50941090/033  |2 23 
100 1 |a Mason, Nicholas,  |d 1970- 
245 1 0 |a Literary advertising and the shaping of British romanticism  |h [electronic resource] /  |c Nicholas Mason. 
260 |a Baltimore :  |b Johns Hopkins University Press,  |c 2013. 
300 |a viii, 202 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Literature publishing  |z Great Britain  |x History  |y 18th century. 
650 0 |a Literature publishing  |z Great Britain  |x History  |y 19th century. 
650 0 |a Authors and publishers  |z Great Britain  |x History  |y 18th century. 
650 0 |a Authors and publishers  |z Great Britain  |x History  |y 19th century. 
650 0 |a Advertising  |z Great Britain  |x History  |y 18th century. 
650 0 |a Advertising  |z Great Britain  |x History  |y 19th century. 
650 0 |a Romanticism  |z Great Britain. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3318716  |z Click to View