The accidental library marketer / Kathy Dempsey.
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| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 294 p. :; ill. |
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Table of Contents:
- How and why people become accidental marketers
- Starting with the basics of communication
- Assessing your current situation
- Using demographic, geographic, and census data
- What marketing experts think is most important
- Getting administrators, managers, and staff to buy in
- Making evidence-based decisions with administrators
- Don't shy away from statistics
- Understanding the cycle of true marketing
- Writing your formal plans
- Basic rules for producing good promotional materials
- Getting the message out
- Using your website for public relations and outreach
- Finally, the fun stuff.