The accidental library marketer / Kathy Dempsey.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 294 p. :; ill. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01920nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 5003316124 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 090515s2009 njua sb 001 0 eng d | ||
| 010 | |z 2009018911 | ||
| 020 | |z 1573873683 | ||
| 020 | |z 9781573873680 | ||
| 020 | |a 9781573879194 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5003316124 | ||
| 035 | |a (Au-PeEL)EBL3316124 | ||
| 035 | |a (CaPaEBR)ebr10492817 | ||
| 035 | |a (CaONFJC)MIL323891 | ||
| 035 | |a (OCoLC)923180078 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a Z716.3 |b .D425 2009 | |
| 100 | 1 | |a Dempsey, Kathy, |d 1965- | |
| 245 | 1 | 4 | |a The accidental library marketer |h [electronic resource] / |c Kathy Dempsey. |
| 260 | |a Medford, N.J. : |b Information Today, |c c2009. | ||
| 300 | |a xvi, 294 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Libraries |x Public relations. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3316124 |z Click to View |