The accidental library marketer

The accidental library marketer / Kathy Dempsey.

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ProQuest (Firm)
Dempsey, Kathy, 1965-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2009
Language:English
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Physical Description:xvi, 294 p. :; ill.
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(CaPaEBR)ebr10492817
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(OCoLC)923180078
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record_format marc
spelling Dempsey, Kathy, 1965-
The accidental library marketer [electronic resource] / Kathy Dempsey.
Medford, N.J. : Information Today, c2009.
xvi, 294 p. : ill.
Includes bibliographical references and index.
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Libraries Marketing.
Libraries Public relations.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3316124 Click to View
language English
format Electronic
eBook
author Dempsey, Kathy, 1965-
spellingShingle Dempsey, Kathy, 1965-
The accidental library marketer
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
author_facet Dempsey, Kathy, 1965-
ProQuest (Firm)
ProQuest (Firm)
author_variant k d kd
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Dempsey, Kathy, 1965-
title The accidental library marketer
title_full The accidental library marketer [electronic resource] / Kathy Dempsey.
title_fullStr The accidental library marketer [electronic resource] / Kathy Dempsey.
title_full_unstemmed The accidental library marketer [electronic resource] / Kathy Dempsey.
title_auth The accidental library marketer
title_new The accidental library marketer
title_sort the accidental library marketer
publisher Information Today,
publishDate 2009
physical xvi, 294 p. : ill.
contents How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
isbn 9781573879194 (electronic bk.)
callnumber-first Z - Library Science
callnumber-subject Z - Books and Writing
callnumber-label Z716
callnumber-sort Z 3716.3 D425 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3316124
illustrated Illustrated
oclc_num 923180078
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is_hierarchy_title The accidental library marketer
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