Discrete choice experiments in marketing : : use of priors in efficient choice designs and their application to individual preference measurement / / Klaus Zwerina.
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| Superior document: | Contributions to Management Science |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin, [Germany] ;, Heidelberg, [Germany] : : Springer-Verlag,, 1997. 1997 |
| Year of Publication: | 1997 |
| Language: | English |
| Series: | Contributions to management science.
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| Online Access: | |
| Physical Description: | 1 online resource (173 pages) :; illustrations, tables. |
| Notes: | "With 8 Figures and 12 Tables." |
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