Discrete choice experiments in marketing : : use of priors in efficient choice designs and their application to individual preference measurement /

Discrete choice experiments in marketing : : use of priors in efficient choice designs and their application to individual preference measurement / / Klaus Zwerina.

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Bibliographic Details
Superior document:Contributions to Management Science
VerfasserIn:
Zwerina, Klaus,
Place / Publishing House:Berlin, [Germany] ;, Heidelberg, [Germany] : : Springer-Verlag,, 1997.
1997
Year of Publication:1997
Language:English
Series:Contributions to management science.
Online Access:
Physical Description:1 online resource (173 pages) :; illustrations, tables.
Notes:"With 8 Figures and 12 Tables."
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id 5003090630
ctrlnum (MiAaPQ)5003090630
(Au-PeEL)EBL3090630
(CaPaEBR)ebr10948968
(OCoLC)934983603
collection bib_alma
record_format marc
spelling Zwerina, Klaus, author.
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina.
Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, 1997.
1997
1 online resource (173 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Contributions to Management Science
"With 8 Figures and 12 Tables."
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumers' preferences.
Electronic books.
Print version: Zwerina, Klaus. Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement. Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, c1997 xi, 173 pages Contributions to management science. 9783790810455
ProQuest (Firm)
Contributions to management science.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3090630 Click to View
language English
format eBook
author Zwerina, Klaus,
spellingShingle Zwerina, Klaus,
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
Contributions to Management Science
author_facet Zwerina, Klaus,
author_variant k z kz
author_role VerfasserIn
author_sort Zwerina, Klaus,
title Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
title_sub use of priors in efficient choice designs and their application to individual preference measurement /
title_full Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina.
title_fullStr Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina.
title_full_unstemmed Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina.
title_auth Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
title_new Discrete choice experiments in marketing :
title_sort discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
series Contributions to Management Science
series2 Contributions to Management Science
publisher Springer-Verlag,
publishDate 1997
physical 1 online resource (173 pages) : illustrations, tables.
isbn 9783642500138 (e-book)
9783790810455
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 Z847 41997
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3090630
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8343
dewey-sort 3658.8343
dewey-raw 658.8343
dewey-search 658.8343
oclc_num 934983603
work_keys_str_mv AT zwerinaklaus discretechoiceexperimentsinmarketinguseofpriorsinefficientchoicedesignsandtheirapplicationtoindividualpreferencemeasurement
status_str n
ids_txt_mv (MiAaPQ)5003090630
(Au-PeEL)EBL3090630
(CaPaEBR)ebr10948968
(OCoLC)934983603
hierarchy_parent_title Contributions to Management Science
is_hierarchy_title Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
container_title Contributions to Management Science
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