Discrete choice experiments in marketing : : use of priors in efficient choice designs and their application to individual preference measurement / / Klaus Zwerina.

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Bibliographic Details
Superior document:Contributions to Management Science
VerfasserIn:
Place / Publishing House:Berlin, [Germany] ;, Heidelberg, [Germany] : : Springer-Verlag,, 1997.
1997
Year of Publication:1997
Language:English
Series:Contributions to management science.
Online Access:
Physical Description:1 online resource (173 pages) :; illustrations, tables.
Notes:"With 8 Figures and 12 Tables."
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245 1 0 |a Discrete choice experiments in marketing :  |b use of priors in efficient choice designs and their application to individual preference measurement /  |c Klaus Zwerina. 
264 1 |a Berlin, [Germany] ;  |a Heidelberg, [Germany] :  |b Springer-Verlag,  |c 1997. 
264 4 |c 1997 
300 |a 1 online resource (173 pages) :  |b illustrations, tables. 
336 |a text  |2 rdacontent 
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338 |a online resource  |2 rdacarrier 
490 1 |a Contributions to Management Science 
500 |a "With 8 Figures and 12 Tables." 
504 |a Includes bibliographical references. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2017). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumers' preferences. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Zwerina, Klaus.  |t Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement.  |d Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, c1997   |h xi, 173 pages   |k Contributions to management science.  |z 9783790810455 
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830 0 |a Contributions to management science. 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3090630  |z Click to View