Multichannel Management : : A Normative Model Towards Optimality.
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| Superior document: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.36 |
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| Place / Publishing House: | Frankfurt a.M. : : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,, 2009. Ã2010. |
| Year of Publication: | 2009 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
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| Online Access: | |
| Physical Description: | 1 online resource (210 pages) |
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Table of Contents:
- Cover
- 1 Introduction
- 2 Literature Review
- 2.1 Price Levels
- 2.2 Price Elasticity
- 2.3 Price Dispersion
- 2.4 Search Costs
- 2.5 Transactions Costs
- 2.6 Pricing Strategies
- 2.7 Task Definitions
- 2.7.1 Physical Surroundings
- 2.7.2 Social Surroundings
- 2.7.3 Temporal Aspects
- 2.7.4 Task Definitions
- 2.7.5 Antecedent States
- 2.8 Reservation Prices
- 3 Research Scope
- 3.1 Discussion of Conditions
- 3.2 Discussion of Strategic Decisions
- 3.3 Market Model
- 4 Conceptual Consumer Model
- 4.1 Demographics
- 4.2 Product
- 4.3 Shopping Goal
- 4.4 Latent Demand
- 4.5 Formation of Reservation Prices
- 4.6 The Product-Shopping Goal Link
- 5 Basic Model
- 5.1 Reservation Prices
- 5.2 Intra-Firm Switching
- 5.3 Inter-Firm Switching
- 5.4 Assembling the Model
- 5.5 Expected Value
- 5.6 Price Elasticity
- 6 Basic Model - Refined
- 6.1 Influence of Marketing
- 6.1.1 Strategic Scope
- 6.1.2 Product Policy
- 6.1.3 Communication Policy
- 6.1.4 Distribution Policy
- 7 Simulation Model
- 7.1 The Firm Side
- 7.2 The Consumer Side
- 7.3 Scenarios
- 7.4 The Beta Distribution
- 7.5 Estimating Beta Distributions with Maximum Likelihood
- 8 Methodology
- 8.1 Survey
- 8.2 Sample Constitution
- 9 Results Books
- 9.1 Marketing Strategies
- 9.2 Elasticity
- 9.3 Mean and Variance
- 9.4 Consumer Drift Dynamics
- 9.5 Pricing
- 10 Results Clothes
- 10.1 Marketing Strategies
- 10.2 Elasticity
- 10.3 Mean and Variance
- 10.4 Consumer Drift Dynamics
- 10.5 Pricing
- 11 Results Digital Cameras
- 11.1 Marketing Strategies
- 11.2 Elasticity
- 11.3 Mean and Variance
- 11.4 Consumer Drift Dynamics
- 11.5 Pricing
- 12 Cross-Comparison
- 13 Conclusion and Limitations
- 13.1 Conclusion
- 13.2 Limitations
- A Detailed Tables
- A.1 Books
- A.2 Clothes
- A.3 Digital Cameras
- B Questionnaire.
- B.1 Internet Usage
- B.2 Shopping Behaviour
- B.3 Personality Traits
- B.4 Purchase Behavior
- B.5 Demographic.