Multichannel Management : : A Normative Model Towards Optimality.

• Superior document: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.36
• Author: Gruber, Gottfried.
• Place / Publishing House: Frankfurt a.M. : : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,, 2009.; Ã2010.
• Year of Publication: 2009
• Edition: 1st ed.
• Language: English
• Series: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
• Physical Description: 1 online resource (210 pages)

Table of Contents

Cover -- 1 Introduction -- 2 Literature Review -- 2.1 Price Levels -- 2.2 Price Elasticity -- 2.3 Price Dispersion -- 2.4 Search Costs -- 2.5 Transactions Costs -- 2.6 Pricing Strategies -- 2.7 Task Definitions -- 2.7.1 Physical Surroundings -- 2.7.2 Social Surroundings -- 2.7.3 Temporal Aspects -- 2.7.4 Task Definitions -- 2.7.5 Antecedent States -- 2.8 Reservation Prices -- 3 Research Scope -- 3.1 Discussion of Conditions -- 3.2 Discussion of Strategic Decisions -- 3.3 Market Model -- 4 Conceptual Consumer Model -- 4.1 Demographics -- 4.2 Product -- 4.3 Shopping Goal -- 4.4 Latent Demand -- 4.5 Formation of Reservation Prices -- 4.6 The Product-Shopping Goal Link -- 5 Basic Model -- 5.1 Reservation Prices -- 5.2 Intra-Firm Switching -- 5.3 Inter-Firm Switching -- 5.4 Assembling the Model -- 5.5 Expected Value -- 5.6 Price Elasticity -- 6 Basic Model - Refined -- 6.1 Influence of Marketing -- 6.1.1 Strategic Scope -- 6.1.2 Product Policy -- 6.1.3 Communication Policy -- 6.1.4 Distribution Policy -- 7 Simulation Model -- 7.1 The Firm Side -- 7.2 The Consumer Side -- 7.3 Scenarios -- 7.4 The Beta Distribution -- 7.5 Estimating Beta Distributions with Maximum Likelihood -- 8 Methodology -- 8.1 Survey -- 8.2 Sample Constitution -- 9 Results Books -- 9.1 Marketing Strategies -- 9.2 Elasticity -- 9.3 Mean and Variance -- 9.4 Consumer Drift Dynamics -- 9.5 Pricing -- 10 Results Clothes -- 10.1 Marketing Strategies -- 10.2 Elasticity -- 10.3 Mean and Variance -- 10.4 Consumer Drift Dynamics -- 10.5 Pricing -- 11 Results Digital Cameras -- 11.1 Marketing Strategies -- 11.2 Elasticity -- 11.3 Mean and Variance -- 11.4 Consumer Drift Dynamics -- 11.5 Pricing -- 12 Cross-Comparison -- 13 Conclusion and Limitations -- 13.1 Conclusion -- 13.2 Limitations -- A Detailed Tables -- A.1 Books -- A.2 Clothes -- A.3 Digital Cameras -- B Questionnaire.

B.1 Internet Usage -- B.2 Shopping Behaviour -- B.3 Personality Traits -- B.4 Purchase Behavior -- B.5 Demographic.