Multichannel Management : : A Normative Model Towards Optimality.
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Superior document: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.36 |
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Place / Publishing House: | Frankfurt a.M. : : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,, 2009. Ã2010. |
Year of Publication: | 2009 |
Edition: | 1st ed. |
Language: | English |
Series: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
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Online Access: | |
Physical Description: | 1 online resource (210 pages) |
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Gruber, Gottfried. Multichannel Management : A Normative Model Towards Optimality. 1st ed. Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2009. Ã2010. 1 online resource (210 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.36 Cover -- 1 Introduction -- 2 Literature Review -- 2.1 Price Levels -- 2.2 Price Elasticity -- 2.3 Price Dispersion -- 2.4 Search Costs -- 2.5 Transactions Costs -- 2.6 Pricing Strategies -- 2.7 Task Definitions -- 2.7.1 Physical Surroundings -- 2.7.2 Social Surroundings -- 2.7.3 Temporal Aspects -- 2.7.4 Task Definitions -- 2.7.5 Antecedent States -- 2.8 Reservation Prices -- 3 Research Scope -- 3.1 Discussion of Conditions -- 3.2 Discussion of Strategic Decisions -- 3.3 Market Model -- 4 Conceptual Consumer Model -- 4.1 Demographics -- 4.2 Product -- 4.3 Shopping Goal -- 4.4 Latent Demand -- 4.5 Formation of Reservation Prices -- 4.6 The Product-Shopping Goal Link -- 5 Basic Model -- 5.1 Reservation Prices -- 5.2 Intra-Firm Switching -- 5.3 Inter-Firm Switching -- 5.4 Assembling the Model -- 5.5 Expected Value -- 5.6 Price Elasticity -- 6 Basic Model - Refined -- 6.1 Influence of Marketing -- 6.1.1 Strategic Scope -- 6.1.2 Product Policy -- 6.1.3 Communication Policy -- 6.1.4 Distribution Policy -- 7 Simulation Model -- 7.1 The Firm Side -- 7.2 The Consumer Side -- 7.3 Scenarios -- 7.4 The Beta Distribution -- 7.5 Estimating Beta Distributions with Maximum Likelihood -- 8 Methodology -- 8.1 Survey -- 8.2 Sample Constitution -- 9 Results Books -- 9.1 Marketing Strategies -- 9.2 Elasticity -- 9.3 Mean and Variance -- 9.4 Consumer Drift Dynamics -- 9.5 Pricing -- 10 Results Clothes -- 10.1 Marketing Strategies -- 10.2 Elasticity -- 10.3 Mean and Variance -- 10.4 Consumer Drift Dynamics -- 10.5 Pricing -- 11 Results Digital Cameras -- 11.1 Marketing Strategies -- 11.2 Elasticity -- 11.3 Mean and Variance -- 11.4 Consumer Drift Dynamics -- 11.5 Pricing -- 12 Cross-Comparison -- 13 Conclusion and Limitations -- 13.1 Conclusion -- 13.2 Limitations -- A Detailed Tables -- A.1 Books -- A.2 Clothes -- A.3 Digital Cameras -- B Questionnaire. B.1 Internet Usage -- B.2 Shopping Behaviour -- B.3 Personality Traits -- B.4 Purchase Behavior -- B.5 Demographic. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Electronic books. Print version: Gruber, Gottfried Multichannel Management Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,c2009 9783631594452 ProQuest (Firm) Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=30686000 Click to View |
language |
English |
format |
eBook |
author |
Gruber, Gottfried. |
spellingShingle |
Gruber, Gottfried. Multichannel Management : A Normative Model Towards Optimality. Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; Cover -- 1 Introduction -- 2 Literature Review -- 2.1 Price Levels -- 2.2 Price Elasticity -- 2.3 Price Dispersion -- 2.4 Search Costs -- 2.5 Transactions Costs -- 2.6 Pricing Strategies -- 2.7 Task Definitions -- 2.7.1 Physical Surroundings -- 2.7.2 Social Surroundings -- 2.7.3 Temporal Aspects -- 2.7.4 Task Definitions -- 2.7.5 Antecedent States -- 2.8 Reservation Prices -- 3 Research Scope -- 3.1 Discussion of Conditions -- 3.2 Discussion of Strategic Decisions -- 3.3 Market Model -- 4 Conceptual Consumer Model -- 4.1 Demographics -- 4.2 Product -- 4.3 Shopping Goal -- 4.4 Latent Demand -- 4.5 Formation of Reservation Prices -- 4.6 The Product-Shopping Goal Link -- 5 Basic Model -- 5.1 Reservation Prices -- 5.2 Intra-Firm Switching -- 5.3 Inter-Firm Switching -- 5.4 Assembling the Model -- 5.5 Expected Value -- 5.6 Price Elasticity -- 6 Basic Model - Refined -- 6.1 Influence of Marketing -- 6.1.1 Strategic Scope -- 6.1.2 Product Policy -- 6.1.3 Communication Policy -- 6.1.4 Distribution Policy -- 7 Simulation Model -- 7.1 The Firm Side -- 7.2 The Consumer Side -- 7.3 Scenarios -- 7.4 The Beta Distribution -- 7.5 Estimating Beta Distributions with Maximum Likelihood -- 8 Methodology -- 8.1 Survey -- 8.2 Sample Constitution -- 9 Results Books -- 9.1 Marketing Strategies -- 9.2 Elasticity -- 9.3 Mean and Variance -- 9.4 Consumer Drift Dynamics -- 9.5 Pricing -- 10 Results Clothes -- 10.1 Marketing Strategies -- 10.2 Elasticity -- 10.3 Mean and Variance -- 10.4 Consumer Drift Dynamics -- 10.5 Pricing -- 11 Results Digital Cameras -- 11.1 Marketing Strategies -- 11.2 Elasticity -- 11.3 Mean and Variance -- 11.4 Consumer Drift Dynamics -- 11.5 Pricing -- 12 Cross-Comparison -- 13 Conclusion and Limitations -- 13.1 Conclusion -- 13.2 Limitations -- A Detailed Tables -- A.1 Books -- A.2 Clothes -- A.3 Digital Cameras -- B Questionnaire. B.1 Internet Usage -- B.2 Shopping Behaviour -- B.3 Personality Traits -- B.4 Purchase Behavior -- B.5 Demographic. |
author_facet |
Gruber, Gottfried. |
author_variant |
g g gg |
author_sort |
Gruber, Gottfried. |
title |
Multichannel Management : A Normative Model Towards Optimality. |
title_sub |
A Normative Model Towards Optimality. |
title_full |
Multichannel Management : A Normative Model Towards Optimality. |
title_fullStr |
Multichannel Management : A Normative Model Towards Optimality. |
title_full_unstemmed |
Multichannel Management : A Normative Model Towards Optimality. |
title_auth |
Multichannel Management : A Normative Model Towards Optimality. |
title_new |
Multichannel Management : |
title_sort |
multichannel management : a normative model towards optimality. |
series |
Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; |
series2 |
Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; |
publisher |
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, |
publishDate |
2009 |
physical |
1 online resource (210 pages) |
edition |
1st ed. |
contents |
Cover -- 1 Introduction -- 2 Literature Review -- 2.1 Price Levels -- 2.2 Price Elasticity -- 2.3 Price Dispersion -- 2.4 Search Costs -- 2.5 Transactions Costs -- 2.6 Pricing Strategies -- 2.7 Task Definitions -- 2.7.1 Physical Surroundings -- 2.7.2 Social Surroundings -- 2.7.3 Temporal Aspects -- 2.7.4 Task Definitions -- 2.7.5 Antecedent States -- 2.8 Reservation Prices -- 3 Research Scope -- 3.1 Discussion of Conditions -- 3.2 Discussion of Strategic Decisions -- 3.3 Market Model -- 4 Conceptual Consumer Model -- 4.1 Demographics -- 4.2 Product -- 4.3 Shopping Goal -- 4.4 Latent Demand -- 4.5 Formation of Reservation Prices -- 4.6 The Product-Shopping Goal Link -- 5 Basic Model -- 5.1 Reservation Prices -- 5.2 Intra-Firm Switching -- 5.3 Inter-Firm Switching -- 5.4 Assembling the Model -- 5.5 Expected Value -- 5.6 Price Elasticity -- 6 Basic Model - Refined -- 6.1 Influence of Marketing -- 6.1.1 Strategic Scope -- 6.1.2 Product Policy -- 6.1.3 Communication Policy -- 6.1.4 Distribution Policy -- 7 Simulation Model -- 7.1 The Firm Side -- 7.2 The Consumer Side -- 7.3 Scenarios -- 7.4 The Beta Distribution -- 7.5 Estimating Beta Distributions with Maximum Likelihood -- 8 Methodology -- 8.1 Survey -- 8.2 Sample Constitution -- 9 Results Books -- 9.1 Marketing Strategies -- 9.2 Elasticity -- 9.3 Mean and Variance -- 9.4 Consumer Drift Dynamics -- 9.5 Pricing -- 10 Results Clothes -- 10.1 Marketing Strategies -- 10.2 Elasticity -- 10.3 Mean and Variance -- 10.4 Consumer Drift Dynamics -- 10.5 Pricing -- 11 Results Digital Cameras -- 11.1 Marketing Strategies -- 11.2 Elasticity -- 11.3 Mean and Variance -- 11.4 Consumer Drift Dynamics -- 11.5 Pricing -- 12 Cross-Comparison -- 13 Conclusion and Limitations -- 13.1 Conclusion -- 13.2 Limitations -- A Detailed Tables -- A.1 Books -- A.2 Clothes -- A.3 Digital Cameras -- B Questionnaire. B.1 Internet Usage -- B.2 Shopping Behaviour -- B.3 Personality Traits -- B.4 Purchase Behavior -- B.5 Demographic. |
isbn |
9783631753873 9783631594452 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=30686000 |
illustrated |
Not Illustrated |
oclc_num |
1325873842 |
work_keys_str_mv |
AT grubergottfried multichannelmanagementanormativemodeltowardsoptimality |
status_str |
n |
ids_txt_mv |
(MiAaPQ)50030686000 (Au-PeEL)EBL30686000 (OCoLC)1325873842 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.36 |
is_hierarchy_title |
Multichannel Management : A Normative Model Towards Optimality. |
container_title |
Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.36 |
marc_error |
Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ] |
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fullrecord |
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