A Short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White.
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Superior document: | The Short course in international trade series |
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Year of Publication: | 2002 |
Language: | English |
Series: | Short course in international trade series.
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Online Access: | |
Physical Description: | x, 182 p. |
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5003051621 |
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(MiAaPQ)5003051621 (Au-PeEL)EBL3051621 (CaPaEBR)ebr10032021 (OCoLC)922952266 |
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White, Michael, 1951- A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. International marketing blunders Novato, CA : World Trade Press, 2002. x, 182 p. The Short course in international trade series Includes bibliographical references. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Export marketing. International business enterprises Management. Business failures. Electronic books. ProQuest (Firm) Short course in international trade series. https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3051621 Click to View |
language |
English |
format |
Electronic eBook |
author |
White, Michael, 1951- |
spellingShingle |
White, Michael, 1951- A Short course in international marketing blunders mistakes made by companies that should have known better / The Short course in international trade series |
author_facet |
White, Michael, 1951- ProQuest (Firm) ProQuest (Firm) |
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m w mw |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
White, Michael, 1951- |
title |
A Short course in international marketing blunders mistakes made by companies that should have known better / |
title_sub |
mistakes made by companies that should have known better / |
title_full |
A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. |
title_fullStr |
A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. |
title_full_unstemmed |
A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. |
title_auth |
A Short course in international marketing blunders mistakes made by companies that should have known better / |
title_alt |
International marketing blunders |
title_new |
A Short course in international marketing blunders |
title_sort |
a short course in international marketing blunders mistakes made by companies that should have known better / |
series |
The Short course in international trade series |
series2 |
The Short course in international trade series |
publisher |
World Trade Press, |
publishDate |
2002 |
physical |
x, 182 p. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF1416 |
callnumber-sort |
HF 41416 W48 42002 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3051621 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/48 |
dewey-sort |
3658.8 248 |
dewey-raw |
658.8/48 |
dewey-search |
658.8/48 |
oclc_num |
922952266 |
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(MiAaPQ)5003051621 (Au-PeEL)EBL3051621 (CaPaEBR)ebr10032021 (OCoLC)922952266 |
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The Short course in international trade series |
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A Short course in international marketing blunders mistakes made by companies that should have known better / |
container_title |
The Short course in international trade series |
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