A Short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White.
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| Superior document: | The Short course in international trade series |
|---|---|
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Language: | English |
| Series: | Short course in international trade series.
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| Online Access: | |
| Physical Description: | x, 182 p. |
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| 050 | 4 | |a HF1416 |b .W48 2002 | |
| 082 | 0 | 4 | |a 658.8/48 |2 21 |
| 100 | 1 | |a White, Michael, |d 1951- | |
| 245 | 1 | 2 | |a A Short course in international marketing blunders |h [electronic resource] : |b mistakes made by companies that should have known better / |c Michael White. |
| 246 | 3 | 0 | |a International marketing blunders |
| 260 | |a Novato, CA : |b World Trade Press, |c 2002. | ||
| 300 | |a x, 182 p. | ||
| 490 | 1 | |a The Short course in international trade series | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 0 | |a Business failures. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Short course in international trade series. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3051621 |z Click to View |