Psychologische Marktforschung / Ernst F. Salcher.

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Superior document:Marketing Management ; 4
:
TeilnehmendeR:
Year of Publication:1995
Edition:2., neu bearbeitete Aufl. /
Language:German
Series:Marketing Management (Walter de Gruyter & Co.) ; 4.
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Physical Description:xi, 391 p. :; ill.
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record_format marc
spelling Salcher, Ernst F.
Psychologische Marktforschung [electronic resource] / Ernst F. Salcher.
2., neu bearbeitete Aufl. / unter Mitarbeit von Petra Hoffelt.
Berlin : Walter de Gruyter, 1995.
xi, 391 p. : ill.
Marketing Management ; 4
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Motivation research (Marketing)
Advertising Psychological aspects.
Electronic books.
Hoffelt, Petra.
ProQuest (Firm)
Marketing Management (Walter de Gruyter & Co.) ; 4.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3041887 Click to View
language German
format Electronic
eBook
author Salcher, Ernst F.
spellingShingle Salcher, Ernst F.
Psychologische Marktforschung
Marketing Management ;
author_facet Salcher, Ernst F.
Hoffelt, Petra.
ProQuest (Firm)
ProQuest (Firm)
author_variant e f s ef efs
author2 Hoffelt, Petra.
ProQuest (Firm)
author2_variant p h ph
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Salcher, Ernst F.
title Psychologische Marktforschung
title_full Psychologische Marktforschung [electronic resource] / Ernst F. Salcher.
title_fullStr Psychologische Marktforschung [electronic resource] / Ernst F. Salcher.
title_full_unstemmed Psychologische Marktforschung [electronic resource] / Ernst F. Salcher.
title_auth Psychologische Marktforschung
title_new Psychologische Marktforschung
title_sort psychologische marktforschung
series Marketing Management ;
series2 Marketing Management ;
publisher Walter de Gruyter,
publishDate 1995
physical xi, 391 p. : ill.
edition 2., neu bearbeitete Aufl. /
isbn 9783110893168 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 S25 41995
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3041887
illustrated Illustrated
oclc_num 922944945
work_keys_str_mv AT salcherernstf psychologischemarktforschung
AT hoffeltpetra psychologischemarktforschung
AT proquestfirm psychologischemarktforschung
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hierarchy_parent_title Marketing Management ; 4
hierarchy_sequence 4.
is_hierarchy_title Psychologische Marktforschung
container_title Marketing Management ; 4
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