English in marketing : international communication strategies in small and medium-sized enterprises / / Sylva-Michele Sternkopf.
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Year of Publication: | 2005 |
Language: | English German |
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Physical Description: | 379 p. :; ill. |
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Table of Contents:
- pt. I. Discourse analysis of marketing communications
- pt. II. Semiotic and linguistic analysis of promotional literature
- pt. III. Merging results.