English in marketing : international communication strategies in small and medium-sized enterprises /

English in marketing : international communication strategies in small and medium-sized enterprises / / Sylva-Michele Sternkopf.

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ProQuest (Firm)
Sternkopf, Sylva-Michele.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2005
Language:English
German
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Physical Description:379 p. :; ill.
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020 |z 3865960545 
020 |z 9783865960542 
020 |a 9783865969309 (electronic bk.) 
035 |a (MiAaPQ)5003033547 
035 |a (Au-PeEL)EBL3033547 
035 |a (CaPaEBR)ebr10655480 
035 |a (OCoLC)834575148 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
041 0 |a eng  |a ger 
050 4 |a HF5415.123  |b .S74 2005 
100 1 |a Sternkopf, Sylva-Michele. 
245 1 0 |a English in marketing  |h [electronic resource] :  |b international communication strategies in small and medium-sized enterprises /  |c Sylva-Michele Sternkopf. 
260 |a Berlin :  |b Frank & Timme,  |c 2005. 
300 |a 379 p. :  |b ill. 
504 |a Includes bibliographical references. 
505 0 |a pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
546 |a In English with a contribution in German. 
650 0 |a Communication in marketing. 
650 0 |a Communication, International. 
650 0 |a International business enterprises. 
650 0 |a Business communication. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3033547  |z Click to View 

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