English in marketing : international communication strategies in small and medium-sized enterprises /

English in marketing : international communication strategies in small and medium-sized enterprises / / Sylva-Michele Sternkopf.

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ProQuest (Firm)
Sternkopf, Sylva-Michele.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2005
Language:English
German
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Physical Description:379 p. :; ill.
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(CaPaEBR)ebr10655480
(OCoLC)834575148
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record_format marc
spelling Sternkopf, Sylva-Michele.
English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Michele Sternkopf.
Berlin : Frank & Timme, 2005.
379 p. : ill.
Includes bibliographical references.
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
In English with a contribution in German.
Communication in marketing.
Communication, International.
International business enterprises.
Business communication.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3033547 Click to View
language English
German
format Electronic
eBook
author Sternkopf, Sylva-Michele.
spellingShingle Sternkopf, Sylva-Michele.
English in marketing international communication strategies in small and medium-sized enterprises /
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
author_facet Sternkopf, Sylva-Michele.
ProQuest (Firm)
ProQuest (Firm)
author_variant s m s sms
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Sternkopf, Sylva-Michele.
title English in marketing international communication strategies in small and medium-sized enterprises /
title_sub international communication strategies in small and medium-sized enterprises /
title_full English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Michele Sternkopf.
title_fullStr English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Michele Sternkopf.
title_full_unstemmed English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Michele Sternkopf.
title_auth English in marketing international communication strategies in small and medium-sized enterprises /
title_new English in marketing
title_sort english in marketing international communication strategies in small and medium-sized enterprises /
publisher Frank & Timme,
publishDate 2005
physical 379 p. : ill.
contents pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
isbn 9783865969309 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.123 S74 42005
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3033547
illustrated Illustrated
oclc_num 834575148
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AT proquestfirm englishinmarketinginternationalcommunicationstrategiesinsmallandmediumsizedenterprises
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ids_txt_mv (MiAaPQ)5003033547
(Au-PeEL)EBL3033547
(CaPaEBR)ebr10655480
(OCoLC)834575148
is_hierarchy_title English in marketing international communication strategies in small and medium-sized enterprises /
author2_original_writing_str_mv noLinkedField
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