Consumer behaviour and marketing research : (text and cases) /

Consumer behaviour and marketing research : (text and cases) / / Suja R. Nair.

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Nair, Suja R.
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ProQuest (Firm)
Year of Publication:2009
Edition:Rev. ed.
Language:English
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Physical Description:548, 276 p. :; ill.
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record_format marc
spelling Nair, Suja R.
Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair.
Rev. ed.
Mumbai [India] : Himalaya Pub. House, 2009.
548, 276 p. : ill.
Includes bibliographical references and index.
pt. 1. Consumer behaviour -- pt. 2. Marketing research.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Marketing research.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011232 Click to View
language English
format Electronic
eBook
author Nair, Suja R.
spellingShingle Nair, Suja R.
Consumer behaviour and marketing research (text and cases) /
pt. 1. Consumer behaviour -- pt. 2. Marketing research.
author_facet Nair, Suja R.
ProQuest (Firm)
ProQuest (Firm)
author_variant s r n sr srn
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Nair, Suja R.
title Consumer behaviour and marketing research (text and cases) /
title_sub (text and cases) /
title_full Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair.
title_fullStr Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair.
title_full_unstemmed Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair.
title_auth Consumer behaviour and marketing research (text and cases) /
title_new Consumer behaviour and marketing research
title_sort consumer behaviour and marketing research (text and cases) /
publisher Himalaya Pub. House,
publishDate 2009
physical 548, 276 p. : ill.
edition Rev. ed.
contents pt. 1. Consumer behaviour -- pt. 2. Marketing research.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 N35 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011232
illustrated Illustrated
oclc_num 923633933
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