Consumer behaviour and marketing research : (text and cases) / / Suja R. Nair.
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| Year of Publication: | 2009 |
| Edition: | Rev. ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 548, 276 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9788178667829 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Suja R. Nair. |