Consumer behaviour and marketing research : (text and cases) / / Suja R. Nair.
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| Year of Publication: | 2009 |
| Edition: | Rev. ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 548, 276 p. :; ill. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.32 |b .N35 2009 | |
| 100 | 1 | |a Nair, Suja R. | |
| 245 | 1 | 0 | |a Consumer behaviour and marketing research |h [electronic resource] : |b (text and cases) / |c Suja R. Nair. |
| 250 | |a Rev. ed. | ||
| 260 | |a Mumbai [India] : |b Himalaya Pub. House, |c 2009. | ||
| 300 | |a 548, 276 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Consumer behaviour -- pt. 2. Marketing research. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011232 |z Click to View |