Getting your way every day : mastering the lost art of pure persuasion / / Alan Axelrod.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | 293 p. |
| Notes: | Includes index. |
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Table of Contents:
- Get ready to win
- Profit from ancient wisdom
- Look for an argument
- Lay it all out
- Be reasonable
- Be ethical, be emotional
- Stay out of the palace of fallacy
- Welcome to the house of style
- Go beyond words
- Make your case and get your way
- Talk yourself into the job you want
- Move your boss
- Inspire your staff
- Motivate your colleagues
- Win your customers
- Satisfy your customers
- Convince your customers
- Deal with your vendors
- Close with your investors and lenders
- Commemorate and celebrate
- Epilogue - when rhetoric hits the speed of light.