The role of information and communications technology in transforming marketing theory and practice / guest editors, Peter Naude and Christopher P. Holland.

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Superior document:Journal of business & industrial marketing ; v. 19, no. 3, 2004
:
TeilnehmendeR:
Year of Publication:2004
Language:English
Series:Journal of business & industrial marketing ; v. 19, no. 3.
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Physical Description:p. 95-160.
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spelling The role of information and communications technology in transforming marketing theory and practice [electronic resource] / guest editors, Peter Naude and Christopher P. Holland.
[Bradford, England] : Emerald Group Pub., 2004.
p. 95-160.
Journal of business & industrial marketing ; v. 19, no. 3, 2004
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Information technology.
Marketing.
Electronic books.
Naude, Peter.
Holland, Christopher P.
ProQuest (Firm)
Journal of business & industrial marketing ; v. 19, no. 3.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=289890 Click to View
language English
format Electronic
eBook
author2 Naude, Peter.
Holland, Christopher P.
ProQuest (Firm)
author_facet Naude, Peter.
Holland, Christopher P.
ProQuest (Firm)
ProQuest (Firm)
author2_variant p n pn
c p h cp cph
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Naude, Peter.
title The role of information and communications technology in transforming marketing theory and practice
spellingShingle The role of information and communications technology in transforming marketing theory and practice
Journal of business & industrial marketing ;
title_full The role of information and communications technology in transforming marketing theory and practice [electronic resource] / guest editors, Peter Naude and Christopher P. Holland.
title_fullStr The role of information and communications technology in transforming marketing theory and practice [electronic resource] / guest editors, Peter Naude and Christopher P. Holland.
title_full_unstemmed The role of information and communications technology in transforming marketing theory and practice [electronic resource] / guest editors, Peter Naude and Christopher P. Holland.
title_auth The role of information and communications technology in transforming marketing theory and practice
title_new The role of information and communications technology in transforming marketing theory and practice
title_sort the role of information and communications technology in transforming marketing theory and practice
series Journal of business & industrial marketing ;
series2 Journal of business & industrial marketing ;
publisher Emerald Group Pub.,
publishDate 2004
physical p. 95-160.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD30
callnumber-sort HD 230.2 R65 42004
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=289890
illustrated Not Illustrated
oclc_num 70755663
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