The role of information and communications technology in transforming marketing theory and practice / guest editors, Peter Naude and Christopher P. Holland.
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Superior document: | Journal of business & industrial marketing ; v. 19, no. 3, 2004 |
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Year of Publication: | 2004 |
Language: | English |
Series: | Journal of business & industrial marketing ;
v. 19, no. 3. |
Online Access: | |
Physical Description: | p. 95-160. |
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050 | 4 | |a HD30.2 |b .R65 2004 | |
245 | 0 | 4 | |a The role of information and communications technology in transforming marketing theory and practice |h [electronic resource] / |c guest editors, Peter Naude and Christopher P. Holland. |
260 | |a [Bradford, England] : |b Emerald Group Pub., |c 2004. | ||
300 | |a p. 95-160. | ||
490 | 1 | |a Journal of business & industrial marketing ; |v v. 19, no. 3, 2004 | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Information technology. | |
650 | 0 | |a Marketing. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Naude, Peter. | |
700 | 1 | |a Holland, Christopher P. | |
710 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a Journal of business & industrial marketing ; |v v. 19, no. 3. | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=289890 |z Click to View |