Stakeholder thinking in marketing / guest editor Michael Jay Polonsky.
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Year of Publication: | 2005 |
Language: | English |
Series: | European journal of marketing ;
v.39, no. 9/10 |
Online Access: | |
Physical Description: | 277 p. |
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ISBN: | 1845445929 |
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Hierarchical level: | Monograph |
Statement of Responsibility: | guest editor Michael Jay Polonsky. |