Stakeholder thinking in marketing / guest editor Michael Jay Polonsky.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2005
Language:English
Series:European journal of marketing ; v.39, no. 9/10
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Physical Description:277 p.
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Description
ISBN:1845445929
Hierarchical level:Monograph
Statement of Responsibility: guest editor Michael Jay Polonsky.