ProfitBrand : how to increase the profitability, accountability & sustainability of brands / / Nick Wreden.
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| Year of Publication: | 2005 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 240 p. :; ill. |
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| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Wreden, Nick. | |
| 245 | 1 | 0 | |a ProfitBrand |h [electronic resource] : |b how to increase the profitability, accountability & sustainability of brands / |c Nick Wreden. |
| 246 | 3 | |a Profit brand | |
| 260 | |a London ; |a Sterling, VA : |b Kogan Page, |c c2005. | ||
| 300 | |a vii, 240 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [227]-233) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=242757 |z Click to View |