The business of brands / by Jon Miller & David Muir.
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Year of Publication: | 2004 |
Language: | English |
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Physical Description: | xvi, 270 p. :; ill. |
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500220522 |
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(MiAaPQ)500220522 (Au-PeEL)EBL220522 (CaPaEBR)ebr10114038 (CaONFJC)MIL27159 (OCoLC)780985669 |
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Miller, Jon, 1971- The business of brands [electronic resource] / by Jon Miller & David Muir. Chichester, England ; Hoboken, N.J. : Wiley, c2004. xvi, 270 p. : ill. Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Brand name products. Branding (Marketing) Brand name products Management. Value added. Electronic books. Muir, David, 1971- ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=220522 Click to View |
language |
English |
format |
Electronic eBook |
author |
Miller, Jon, 1971- |
spellingShingle |
Miller, Jon, 1971- The business of brands |
author_facet |
Miller, Jon, 1971- Muir, David, 1971- ProQuest (Firm) ProQuest (Firm) |
author_variant |
j m jm |
author2 |
Muir, David, 1971- ProQuest (Firm) |
author2_variant |
d m dm |
author2_role |
TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Miller, Jon, 1971- |
title |
The business of brands |
title_full |
The business of brands [electronic resource] / by Jon Miller & David Muir. |
title_fullStr |
The business of brands [electronic resource] / by Jon Miller & David Muir. |
title_full_unstemmed |
The business of brands [electronic resource] / by Jon Miller & David Muir. |
title_auth |
The business of brands |
title_new |
The business of brands |
title_sort |
the business of brands |
publisher |
Wiley, |
publishDate |
2004 |
physical |
xvi, 270 p. : ill. |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD69 |
callnumber-sort |
HD 269 B7 M55 42004 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=220522 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/27 |
dewey-sort |
3658.8 227 |
dewey-raw |
658.8/27 |
dewey-search |
658.8/27 |
oclc_num |
780985669 |
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(MiAaPQ)500220522 (Au-PeEL)EBL220522 (CaPaEBR)ebr10114038 (CaONFJC)MIL27159 (OCoLC)780985669 |
is_hierarchy_title |
The business of brands |
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