Brand, identity and corporate reputation /

Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.

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Bibliographic Details
TeilnehmendeR:
Lim, Ming,
Machado, Joana Cesar,
Iglesias, Oriol,
Place / Publishing House:[Bradford, West Yorkshire, England] : : Emerald,, [2015]
2015
Year of Publication:2015
Language:English
Series:Marketing Intelligence & Planning, Volume 33 Number 2
Online Access:
Physical Description:1 online resource (115 pages) :; illustrations.
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ctrlnum (MiAaPQ)5002058252
(Au-PeEL)EBL2058252
(CaPaEBR)ebr11059923
(OCoLC)910448355
collection bib_alma
record_format marc
spelling Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
[Bradford, West Yorkshire, England] : Emerald, [2015]
2015
1 online resource (115 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Marketing Intelligence & Planning, 0263-4503 ; Volume 33 Number 2
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Business communication.
Corporate image.
Corporations Public relations.
Electronic books.
Lim, Ming, editor.
Machado, Joana Cesar, editor.
Iglesias, Oriol, editor.
Print version: Brand, identity and corporate reputation. [Bradford, West Yorkshire, England] : Emerald, c[2015] approximately 115 pages Marketing Intelligence & Planning ; Volume 33 Number 2 9781784419431
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058252 Click to View
language English
format eBook
author2 Lim, Ming,
Machado, Joana Cesar,
Iglesias, Oriol,
author_facet Lim, Ming,
Machado, Joana Cesar,
Iglesias, Oriol,
author2_variant m l ml
j c m jc jcm
o i oi
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Brand, identity and corporate reputation /
spellingShingle Brand, identity and corporate reputation /
Marketing Intelligence & Planning,
title_full Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
title_fullStr Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
title_full_unstemmed Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
title_auth Brand, identity and corporate reputation /
title_new Brand, identity and corporate reputation /
title_sort brand, identity and corporate reputation /
series Marketing Intelligence & Planning,
series2 Marketing Intelligence & Planning,
publisher Emerald,
publishDate 2015
physical 1 online resource (115 pages) : illustrations.
isbn 9781784419448
9781784419431
issn 0263-4503 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 B736 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058252
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 910448355
work_keys_str_mv AT limming brandidentityandcorporatereputation
AT machadojoanacesar brandidentityandcorporatereputation
AT iglesiasoriol brandidentityandcorporatereputation
status_str n
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is_hierarchy_title Brand, identity and corporate reputation /
author2_original_writing_str_mv noLinkedField
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