Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
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| Place / Publishing House: | [Bradford, West Yorkshire, England] : : Emerald,, [2015] 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Marketing Intelligence & Planning,
Volume 33 Number 2 |
| Online Access: | |
| Physical Description: | 1 online resource (115 pages) :; illustrations. |
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| 007 | cr cnu|||||||| | ||
| 008 | 150616t20152015enka ob 000 0 eng d | ||
| 020 | |z 9781784419431 | ||
| 020 | |a 9781784419448 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5002058252 | ||
| 035 | |a (Au-PeEL)EBL2058252 | ||
| 035 | |a (CaPaEBR)ebr11059923 | ||
| 035 | |a (OCoLC)910448355 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .B736 2015 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 245 | 0 | 0 | |a Brand, identity and corporate reputation / |c guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias. |
| 264 | 1 | |a [Bradford, West Yorkshire, England] : |b Emerald, |c [2015] | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (115 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Marketing Intelligence & Planning, |x 0263-4503 ; |v Volume 33 Number 2 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Lim, Ming, |e editor. | |
| 700 | 1 | |a Machado, Joana Cesar, |e editor. | |
| 700 | 1 | |a Iglesias, Oriol, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Brand, identity and corporate reputation. |d [Bradford, West Yorkshire, England] : Emerald, c[2015] |h approximately 115 pages |k Marketing Intelligence & Planning ; Volume 33 Number 2 |z 9781784419431 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058252 |z Click to View |