Store design and visual merchandising : : creating store space that encourages buying /

Store design and visual merchandising : : creating store space that encourages buying / / Claus Ebster and Marion Garaus.

The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the desig...

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Bibliographic Details
Superior document:Consumer behavior collection,
VerfasserIn:
Ebster, Claus.,
Garaus, Marion.,
TeilnehmendeR:
Garaus, Marion.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:Second edition.
Language:English
Series:Consumer behavior collection.
Online Access:
Physical Description:1 online resource (220 pages) :; illustrations.
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Table of Contents:
  • Introduction. What store design can do for you
  • 1. Store layout: understanding and influencing how shoppers navigate your store
  • 2. Where am I? Helping shopper orientation in your store
  • 3. Store design factors: looking good from store front to store back
  • 4. Visual merchandising: capturing customer attention
  • 5. Store atmosphere: communicating using the senses
  • 6. Experiential store design: make shopping memorable and fun
  • 7. A cookbook for best store design: seven recipes
  • Notes
  • References
  • Illustration credits
  • Index.

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