Store design and visual merchandising : : creating store space that encourages buying / / Claus Ebster and Marion Garaus.
The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the desig...
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Superior document: | Consumer behavior collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | Second edition. |
Language: | English |
Series: | Consumer behavior collection.
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Online Access: | |
Physical Description: | 1 online resource (220 pages) :; illustrations. |
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(MiAaPQ)5001983493 (Au-PeEL)EBL1983493 (CaPaEBR)ebr11028991 (OCoLC)905985464 |
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Ebster, Claus., author. Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. Second edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (220 pages) : illustrations. text rdacontent computer rdamedia online resource rdacarrier Consumer behavior collection, 2163-937X Includes bibliographical references (pages 203-214) and index. Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. Access restricted to authorized users and institutions. The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming. Title from PDF title page (viewed on March 13, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Stores, Retail Design and construction. Display of merchandise. consumer behavior marketing retailing shopper marketing store design visual merchandising Electronic books. Garaus, Marion., author. Print version: 9781631571121 ProQuest (Firm) Consumer behavior collection. 2163-937X https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1983493 Click to View |
language |
English |
format |
eBook |
author |
Ebster, Claus., Garaus, Marion., |
spellingShingle |
Ebster, Claus., Garaus, Marion., Store design and visual merchandising : creating store space that encourages buying / Consumer behavior collection, Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
author_facet |
Ebster, Claus., Garaus, Marion., Garaus, Marion., |
author_variant |
c e ce m g mg |
author_role |
VerfasserIn VerfasserIn |
author2 |
Garaus, Marion., |
author2_role |
TeilnehmendeR |
author_sort |
Ebster, Claus., |
title |
Store design and visual merchandising : creating store space that encourages buying / |
title_sub |
creating store space that encourages buying / |
title_full |
Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. |
title_fullStr |
Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. |
title_full_unstemmed |
Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. |
title_auth |
Store design and visual merchandising : creating store space that encourages buying / |
title_new |
Store design and visual merchandising : |
title_sort |
store design and visual merchandising : creating store space that encourages buying / |
series |
Consumer behavior collection, |
series2 |
Consumer behavior collection, |
publisher |
Business Expert Press, |
publishDate |
2015 |
physical |
1 online resource (220 pages) : illustrations. |
edition |
Second edition. |
contents |
Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
isbn |
9781631571138 9781631571121 |
issn |
2163-937X |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5429 |
callnumber-sort |
HF 45429 E288 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1983493 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.87 |
dewey-sort |
3658.87 |
dewey-raw |
658.87 |
dewey-search |
658.87 |
oclc_num |
905985464 |
work_keys_str_mv |
AT ebsterclaus storedesignandvisualmerchandisingcreatingstorespacethatencouragesbuying AT garausmarion storedesignandvisualmerchandisingcreatingstorespacethatencouragesbuying |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001983493 (Au-PeEL)EBL1983493 (CaPaEBR)ebr11028991 (OCoLC)905985464 |
hierarchy_parent_title |
Consumer behavior collection, |
is_hierarchy_title |
Store design and visual merchandising : creating store space that encourages buying / |
container_title |
Consumer behavior collection, |
author2_original_writing_str_mv |
noLinkedField |
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