Does marketing need reform? : fresh perspectives on the future /

Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors.

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ProQuest (Firm)
TeilnehmendeR:
Sheth, Jagdish N.
Sisodia, Rajendra.
ProQuest (Firm)
Year of Publication:2006
Language:English
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Physical Description:vii, 352 p. :; ill.
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spelling Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
Armonk, N.Y. : M.E. Sharpe, c2006.
vii, 352 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
Sheth, Jagdish N.
Sisodia, Rajendra.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1968861 Click to View
language English
format Electronic
eBook
author2 Sheth, Jagdish N.
Sisodia, Rajendra.
ProQuest (Firm)
author_facet Sheth, Jagdish N.
Sisodia, Rajendra.
ProQuest (Firm)
ProQuest (Firm)
author2_variant j n s jn jns
r s rs
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Sheth, Jagdish N.
title Does marketing need reform? fresh perspectives on the future /
spellingShingle Does marketing need reform? fresh perspectives on the future /
title_sub fresh perspectives on the future /
title_full Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
title_fullStr Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
title_full_unstemmed Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
title_auth Does marketing need reform? fresh perspectives on the future /
title_new Does marketing need reform?
title_sort does marketing need reform? fresh perspectives on the future /
publisher M.E. Sharpe,
publishDate 2006
physical vii, 352 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 D623 42006
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1968861
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 905984368
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