Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 352 p. :; ill. |
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| 082 | 0 | 4 | |a 658.8 |2 22 |
| 245 | 0 | 0 | |a Does marketing need reform? |h [electronic resource] : |b fresh perspectives on the future / |c Jagdish N. Sheth, Rajendra S. Sisodia, editors. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, |c c2006. | ||
| 300 | |a vii, 352 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Sheth, Jagdish N. | |
| 700 | 1 | |a Sisodia, Rajendra. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1968861 |z Click to View |