Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
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| TeilnehmendeR: | |
| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 352 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 076561698X (cloth : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Jagdish N. Sheth, Rajendra S. Sisodia, editors. |