Strategic management : : an executive perspective /

Strategic management : : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II.

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and ef...

Full description

Saved in:
Bibliographic Details
Superior document:Strategic management collection,
VerfasserIn:
De Kluyver, Cornelis A.,
Pearce, John A.,
TeilnehmendeR:
Pearce, John A.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:First edition.
Language:English
Series:Strategic management collection.
Online Access:
Physical Description:1 online resource (xiii, 255 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • 1. What is strategy?
  • 2. Strategy and performance
  • 3. Analyzing the external strategic environment
  • 4. Analyzing an industry
  • 5. Analyzing a company's strategic resource base
  • 6. Formulating business unit strategy
  • 7. Business unit strategy: contexts and special dimensions
  • 8. Global strategy, fundamentals
  • 9. Global strategy, adapting the business model
  • 10. The board's role in strategic management
  • Notes
  • Index.

Similar Items