Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors.
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| Year of Publication: | 2009 |
| Language: | English |
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| Physical Description: | xv, 230 p. :; ill. |
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Table of Contents:
- I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior
- For a better exploration of metaverses as consumer experiences / Leila El Kamel
- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch
- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten
- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.]
- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.]
- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy
- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman
- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar
- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias
- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.]
- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.