Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors.
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| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 230 p. :; ill. |
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| 020 | |z 9780765623959 (cloth : alk. paper) | ||
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| 050 | 4 | |a HM753 |b .V57 2009 | |
| 082 | 0 | 4 | |a 306.3 |2 22 |
| 245 | 0 | 0 | |a Virtual social identity and consumer behavior |h [electronic resource] / |c Natalie T. Wood and Michael R. Solomon, editors. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe : |b Society for Consumer Psychology, |c c2009. | ||
| 300 | |a xv, 230 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Group identity. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Virtual reality. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Wood, Natalie T., |d 1970- | |
| 700 | 1 | |a Solomon, Michael R. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1899931 |z Click to View |