Virtual social identity and consumer behavior

Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors.

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Wood, Natalie T., 1970-
Solomon, Michael R.
ProQuest (Firm)
Year of Publication:2009
Language:English
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Physical Description:xv, 230 p. :; ill.
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ctrlnum (MiAaPQ)5001899931
(Au-PeEL)EBL1899931
(CaPaEBR)ebr10373244
(CaONFJC)MIL255484
(OCoLC)898771282
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spelling Virtual social identity and consumer behavior [electronic resource] / Natalie T. Wood and Michael R. Solomon, editors.
Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, c2009.
xv, 230 p. : ill.
Includes bibliographical references and indexes.
I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Group identity.
Consumer behavior.
Virtual reality.
Electronic books.
Wood, Natalie T., 1970-
Solomon, Michael R.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1899931 Click to View
language English
format Electronic
eBook
author2 Wood, Natalie T., 1970-
Solomon, Michael R.
ProQuest (Firm)
author_facet Wood, Natalie T., 1970-
Solomon, Michael R.
ProQuest (Firm)
ProQuest (Firm)
author2_variant n t w nt ntw
m r s mr mrs
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Wood, Natalie T., 1970-
title Virtual social identity and consumer behavior
spellingShingle Virtual social identity and consumer behavior
I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
title_full Virtual social identity and consumer behavior [electronic resource] / Natalie T. Wood and Michael R. Solomon, editors.
title_fullStr Virtual social identity and consumer behavior [electronic resource] / Natalie T. Wood and Michael R. Solomon, editors.
title_full_unstemmed Virtual social identity and consumer behavior [electronic resource] / Natalie T. Wood and Michael R. Solomon, editors.
title_auth Virtual social identity and consumer behavior
title_new Virtual social identity and consumer behavior
title_sort virtual social identity and consumer behavior
publisher M.E. Sharpe : Society for Consumer Psychology,
publishDate 2009
physical xv, 230 p. : ill.
contents I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
callnumber-first H - Social Science
callnumber-subject HM - Sociology
callnumber-label HM753
callnumber-sort HM 3753 V57 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1899931
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 306 - Culture & institutions
dewey-full 306.3
dewey-sort 3306.3
dewey-raw 306.3
dewey-search 306.3
oclc_num 898771282
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