Public Relations : : An Easy, Step-by-step Guide to Creating a Public Relations Plan.

• Author: Wigglesworth, Pamela.
• Place / Publishing House: Cork : : BookBaby,, 2014.; Ã2014.
• Year of Publication: 2014
• Language: English
• Physical Description: 1 online resource (65 pages)

In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy.

Table of Contents

Cover Page -- Title Page -- Copyright -- Table of Contents -- Introduction -- Part 1: What is Public Relations? -- Why is Public Relations important to my business? -- Aim to become your own PR agency (rethink this positioning) -- Part 2: Media Relations &amp -- Media Planning -- What is media planning? -- Part 3: News Releases (Press Release) -- The 5 We The structure of a press release -- Part 4: Press Kits (Media Kits) -- What is a media kit? -- Why is a media kit important for my business? -- Part 5: Press Conferences (Media Outreach) -- What is a press conference? -- Why hold a press conference? -- How to hold a press conference -- Part 6: Special Event Planning &amp -- Development -- What is event planning? -- What is the importance of event planning? -- How to plan a successful event -- Part 7: Media Monitoring &amp -- Evaluation -- What is media monitoring and evaluation? -- Why is it important to monitor media? -- How to monitor media -- Part 8: Trade Shows -- Planning for a trade show -- Your trade show display -- How to drive traffic to your booth -- Conclusion -- About the Author.