Public Relations : : An Easy, Step-by-step Guide to Creating a Public Relations Plan.
In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how...
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Place / Publishing House: | Cork : : BookBaby,, 2014. Ã2014. |
Year of Publication: | 2014 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (65 pages) |
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020 | |a 9789810797225 |q (electronic bk.) | ||
035 | |a (MiAaPQ)5001854632 | ||
035 | |a (Au-PeEL)EBL1854632 | ||
035 | |a (OCoLC)896794003 | ||
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050 | 4 | |a HD59 | |
050 | 4 | |a HM263 | |
082 | 0 | |a 659.2;808 | |
100 | 1 | |a Wigglesworth, Pamela. | |
245 | 1 | 0 | |a Public Relations : |b An Easy, Step-by-step Guide to Creating a Public Relations Plan. |
264 | 1 | |a Cork : |b BookBaby, |c 2014. | |
264 | 4 | |c Ã2014. | |
300 | |a 1 online resource (65 pages) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
505 | 0 | |a Cover Page -- Title Page -- Copyright -- Table of Contents -- Introduction -- Part 1: What is Public Relations? -- Why is Public Relations important to my business? -- Aim to become your own PR agency (rethink this positioning) -- Part 2: Media Relations & -- Media Planning -- What is media planning? -- Part 3: News Releases (Press Release) -- The 5 We The structure of a press release -- Part 4: Press Kits (Media Kits) -- What is a media kit? -- Why is a media kit important for my business? -- Part 5: Press Conferences (Media Outreach) -- What is a press conference? -- Why hold a press conference? -- How to hold a press conference -- Part 6: Special Event Planning & -- Development -- What is event planning? -- What is the importance of event planning? -- How to plan a successful event -- Part 7: Media Monitoring & -- Evaluation -- What is media monitoring and evaluation? -- Why is it important to monitor media? -- How to monitor media -- Part 8: Trade Shows -- Planning for a trade show -- Your trade show display -- How to drive traffic to your booth -- Conclusion -- About the Author. | |
520 | |a In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. | ||
588 | |a Description based on publisher supplied metadata and other sources. | ||
590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
650 | 0 | |a Corporations -- Public relations.;Public relations -- United States. | |
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version: |a Wigglesworth, Pamela |t Public Relations |d Cork : BookBaby,c2014 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1854632 |z Click to View |