Marketing : : prozess- und praxisorientierte grundlagen /

Marketing : : prozess- und praxisorientierte grundlagen / / Peter M. Runia [and three others].

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Bibliographic Details
VerfasserIn:
Runia, Peter M.,
TeilnehmendeR:
Runia, Peter M.,
Place / Publishing House:Berlin, Germany ;, Boston, Massachusetts : : De Gruyter Oldenbourg,, 2015.
2015
Year of Publication:2015
Language:German
Online Access:
Physical Description:1 online resource (400 pages) :; illustrations (some color)
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ctrlnum (MiAaPQ)5001809885
(Au-PeEL)EBL1809885
(CaPaEBR)ebr11059833
(CaONFJC)MIL788207
(OCoLC)910282091
collection bib_alma
record_format marc
spelling Marketing : prozess- und praxisorientierte grundlagen / Peter M. Runia [and three others].
Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015.
2015
1 online resource (400 pages) : illustrations (some color)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Business.
Sales promotion.
Electronic books.
Runia, Peter M., author.
Print version: Marketing : prozess- und praxisorientierte grundlagen. Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, c2015 xxvii, 372 pages 9783110413953
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1809885 Click to View
language German
format eBook
author Runia, Peter M.,
spellingShingle Runia, Peter M.,
Marketing : prozess- und praxisorientierte grundlagen /
author_facet Runia, Peter M.,
Runia, Peter M.,
author_variant p m r pm pmr
author_role VerfasserIn
author2 Runia, Peter M.,
author2_role TeilnehmendeR
author_sort Runia, Peter M.,
title Marketing : prozess- und praxisorientierte grundlagen /
title_sub prozess- und praxisorientierte grundlagen /
title_full Marketing : prozess- und praxisorientierte grundlagen / Peter M. Runia [and three others].
title_fullStr Marketing : prozess- und praxisorientierte grundlagen / Peter M. Runia [and three others].
title_full_unstemmed Marketing : prozess- und praxisorientierte grundlagen / Peter M. Runia [and three others].
title_auth Marketing : prozess- und praxisorientierte grundlagen /
title_new Marketing :
title_sort marketing : prozess- und praxisorientierte grundlagen /
publisher De Gruyter Oldenbourg,
publishDate 2015
physical 1 online resource (400 pages) : illustrations (some color)
isbn 9783110413960
9783110413977
9783110413953
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 M375 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1809885
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 910282091
work_keys_str_mv AT runiapeterm marketingprozessundpraxisorientiertegrundlagen
status_str n
ids_txt_mv (MiAaPQ)5001809885
(Au-PeEL)EBL1809885
(CaPaEBR)ebr11059833
(CaONFJC)MIL788207
(OCoLC)910282091
is_hierarchy_title Marketing : prozess- und praxisorientierte grundlagen /
author2_original_writing_str_mv noLinkedField
_version_ 1792330798002601985
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