Marketing : : prozess- und praxisorientierte grundlagen / / Peter M. Runia [and three others].
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| Place / Publishing House: | Berlin, Germany ;, Boston, Massachusetts : : De Gruyter Oldenbourg,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | German |
| Online Access: | |
| Physical Description: | 1 online resource (400 pages) :; illustrations (some color) |
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| 007 | cr cnu|||||||| | ||
| 008 | 150609t20152015gw a ob 001 0 ger d | ||
| 020 | |z 9783110413953 | ||
| 020 | |a 9783110413960 |q (electronic bk.) | ||
| 020 | |a 9783110413977 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001809885 | ||
| 035 | |a (Au-PeEL)EBL1809885 | ||
| 035 | |a (CaPaEBR)ebr11059833 | ||
| 035 | |a (CaONFJC)MIL788207 | ||
| 035 | |a (OCoLC)910282091 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415 |b .M375 2015 | |
| 082 | 0 | |a 658.8 |2 23 | |
| 245 | 0 | 0 | |a Marketing : |b prozess- und praxisorientierte grundlagen / |c Peter M. Runia [and three others]. |
| 264 | 1 | |a Berlin, Germany ; |a Boston, Massachusetts : |b De Gruyter Oldenbourg, |c 2015. | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (400 pages) : |b illustrations (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2015). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Sales promotion. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Runia, Peter M., |e author. | |
| 776 | 0 | 8 | |i Print version: |t Marketing : prozess- und praxisorientierte grundlagen. |d Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, c2015 |h xxvii, 372 pages |z 9783110413953 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1809885 |z Click to View |