Greener marketing : a global perspective on greening marketing practice / / edited by Martin Charter and Michael Jay Polonsky.
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Year of Publication: | 1999 |
Edition: | 2nd ed. |
Language: | English |
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Physical Description: | 432 p. :; ill., maps. |
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Table of Contents:
- section 1. Strategic developments
- section 2. Greening the 'Marketing Mix'
- section 3. Case studies.