Greener marketing : a global perspective on greening marketing practice / / edited by Martin Charter and Michael Jay Polonsky.
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| TeilnehmendeR: | |
| Year of Publication: | 1999 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 432 p. :; ill., maps. |
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| 001 | 5001741650 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 130207s1999 enkab sb 001 0 eng d | ||
| 020 | |z 1874719144 | ||
| 020 | |z 9781874719144 | ||
| 020 | |a 9781907643200 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001741650 | ||
| 035 | |a (Au-PeEL)EBL1741650 | ||
| 035 | |a (CaPaEBR)ebr10650147 | ||
| 035 | |a (OCoLC)884015377 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5413 |b .G74 1999 | |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 245 | 0 | 0 | |a Greener marketing |h [electronic resource] : |b a global perspective on greening marketing practice / |c edited by Martin Charter and Michael Jay Polonsky. |
| 250 | |a 2nd ed. | ||
| 260 | |a Sheffield : |b Greenleaf Pub., |c 1999. | ||
| 300 | |a 432 p. : |b ill., maps. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Green marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Charter, Martin. | |
| 700 | 1 | |a Polonsky, Michael J. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1741650 |z Click to View |