Greener marketing : a global perspective on greening marketing practice /

Greener marketing : a global perspective on greening marketing practice / / edited by Martin Charter and Michael Jay Polonsky.

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ProQuest (Firm)
TeilnehmendeR:
Charter, Martin.
Polonsky, Michael J.
ProQuest (Firm)
Year of Publication:1999
Edition:2nd ed.
Language:English
Online Access:
Physical Description:432 p. :; ill., maps.
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ctrlnum (MiAaPQ)5001741650
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(CaPaEBR)ebr10650147
(OCoLC)884015377
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spelling Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
2nd ed.
Sheffield : Greenleaf Pub., 1999.
432 p. : ill., maps.
Includes bibliographical references and index.
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Green marketing.
Electronic books.
Charter, Martin.
Polonsky, Michael J.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1741650 Click to View
language English
format Electronic
eBook
author2 Charter, Martin.
Polonsky, Michael J.
ProQuest (Firm)
author_facet Charter, Martin.
Polonsky, Michael J.
ProQuest (Firm)
ProQuest (Firm)
author2_variant m c mc
m j p mj mjp
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Charter, Martin.
title Greener marketing a global perspective on greening marketing practice /
spellingShingle Greener marketing a global perspective on greening marketing practice /
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
title_sub a global perspective on greening marketing practice /
title_full Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
title_fullStr Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
title_full_unstemmed Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
title_auth Greener marketing a global perspective on greening marketing practice /
title_new Greener marketing
title_sort greener marketing a global perspective on greening marketing practice /
publisher Greenleaf Pub.,
publishDate 1999
physical 432 p. : ill., maps.
edition 2nd ed.
contents section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
isbn 9781907643200 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5413
callnumber-sort HF 45413 G74 41999
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1741650
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 884015377
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AT polonskymichaelj greenermarketingaglobalperspectiveongreeningmarketingpractice
AT proquestfirm greenermarketingaglobalperspectiveongreeningmarketingpractice
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is_hierarchy_title Greener marketing a global perspective on greening marketing practice /
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