Strategic marketing : an introduction /

Strategic marketing : an introduction / / Tony Proctor.

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ProQuest (Firm)
Proctor, Tony.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2000
Language:English
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Physical Description:xvii, 318 p. :; ill.
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record_format marc
spelling Proctor, Tony.
Strategic marketing [electronic resource] : an introduction / Tony Proctor.
London ; New York : Routledge, 2000.
xvii, 318 p. : ill.
Includes bibliographical references (p. [303]-312) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Decision making.
Marketing Management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=170156 Click to View
language English
format Electronic
eBook
author Proctor, Tony.
spellingShingle Proctor, Tony.
Strategic marketing an introduction /
author_facet Proctor, Tony.
ProQuest (Firm)
ProQuest (Firm)
author_variant t p tp
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Proctor, Tony.
title Strategic marketing an introduction /
title_sub an introduction /
title_full Strategic marketing [electronic resource] : an introduction / Tony Proctor.
title_fullStr Strategic marketing [electronic resource] : an introduction / Tony Proctor.
title_full_unstemmed Strategic marketing [electronic resource] : an introduction / Tony Proctor.
title_auth Strategic marketing an introduction /
title_new Strategic marketing
title_sort strategic marketing an introduction /
publisher Routledge,
publishDate 2000
physical xvii, 318 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.135 P76 42000
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=170156
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 51306722
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