Strategic marketing : an introduction / / Tony Proctor.
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| Year of Publication: | 2000 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 318 p. :; ill. |
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| 082 | 0 | 4 | |a 658.8/02 |2 21 |
| 100 | 1 | |a Proctor, Tony. | |
| 245 | 1 | 0 | |a Strategic marketing |h [electronic resource] : |b an introduction / |c Tony Proctor. |
| 260 | |a London ; |a New York : |b Routledge, |c 2000. | ||
| 300 | |a xvii, 318 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [303]-312) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Marketing |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=170156 |z Click to View |