Advancing branding research : : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
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| Place / Publishing House: | [West Yorkshire, England] : : Emerald Group Publishing Limited,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Series: | Qualitative Market Research : An International Journal,
Volume 17, Number 2 |
| Online Access: | |
| Physical Description: | 1 online resource (80 pages) :; illustrations, tables. |
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