Advancing branding research : : a qualitative agenda /

Advancing branding research : : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees.

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TeilnehmendeR:
Melewar, T. C.,
Merrilees, Bill,
Place / Publishing House:[West Yorkshire, England] : : Emerald Group Publishing Limited,, 2014.
2014
Year of Publication:2014
Language:English
Series:Qualitative Market Research : An International Journal, Volume 17, Number 2
Online Access:
Physical Description:1 online resource (80 pages) :; illustrations, tables.
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record_format marc
spelling Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
[West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
2014
1 online resource (80 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Qualitative Market Research : An International Journal, 1352-2752 ; Volume 17, Number 2
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Qualitative research England.
Social sciences Research.
Electronic books.
Melewar, T. C., editor.
Merrilees, Bill, editor.
Print version: Advancing branding research : a qualitative agenda. [West Yorkshire, England] : Emerald Group Publishing Limited, c2014 167 pages Qualitative Market Research : An International Journal ; Volume 17, Number 2. 9781784410872
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1674956 Click to View
language English
format eBook
author2 Melewar, T. C.,
Merrilees, Bill,
author_facet Melewar, T. C.,
Merrilees, Bill,
author2_variant t c m tc tcm
b m bm
author2_role TeilnehmendeR
TeilnehmendeR
title Advancing branding research : a qualitative agenda /
spellingShingle Advancing branding research : a qualitative agenda /
Qualitative Market Research : An International Journal,
title_sub a qualitative agenda /
title_full Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
title_fullStr Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
title_full_unstemmed Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
title_auth Advancing branding research : a qualitative agenda /
title_new Advancing branding research :
title_sort advancing branding research : a qualitative agenda /
series Qualitative Market Research : An International Journal,
series2 Qualitative Market Research : An International Journal,
publisher Emerald Group Publishing Limited,
publishDate 2014
physical 1 online resource (80 pages) : illustrations, tables.
isbn 9781784410889 (e-book)
9781784410872
issn 1352-2752 ;
callnumber-first R - Medicine
callnumber-subject R - General Medicine
callnumber-label R853
callnumber-sort R 3853 Q34 A38 42014
genre Electronic books.
genre_facet Electronic books.
geographic_facet England.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1674956
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 610 - Medicine & health
dewey-ones 610 - Medicine & health
dewey-full 610.72
dewey-sort 3610.72
dewey-raw 610.72
dewey-search 610.72
oclc_num 877032127
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is_hierarchy_title Advancing branding research : a qualitative agenda /
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