Advancing branding research : : a qualitative agenda / / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
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Place / Publishing House: | [West Yorkshire, England] : : Emerald Group Publishing Limited,, 2014. 2014 |
Year of Publication: | 2014 |
Language: | English |
Series: | Qualitative Market Research : An International Journal,
Volume 17, Number 2 |
Online Access: | |
Physical Description: | 1 online resource (80 pages) :; illustrations, tables. |
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Bibliography: | Includes bibliographical references. |
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ISBN: | 9781784410872 9781784410889 (ebook) |
ISSN: | 1352-2752 ; |
Hierarchical level: | Monograph |
Statement of Responsibility: | guest editors Professor T. C. Melewar and Professor Bill Merrilees. |