Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / / Aino Halinen.

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Superior document:Routledge advances in management and business studies
:
ProQuest (Firm)
Halinen, Aino, 1961-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:1997
Language:English
Series:Routledge advances in management and business studies.
Online Access:
Physical Description:xiv, 373 p. :; ill.
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record_format marc
spelling Halinen, Aino, 1961-
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
London ; New York : Routledge, 1997.
xiv, 373 p. : ill.
Routledge advances in management and business studies
Includes bibliographical references (p. 345-356) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Relationship marketing.
Service industries Marketing.
Relationship marketing Finland Case studies.
Advertising agencies Customer services Finland Case studies.
Electronic books.
ProQuest (Firm)
Routledge advances in management and business studies.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=165421 Click to View
language English
format Electronic
eBook
author Halinen, Aino, 1961-
spellingShingle Halinen, Aino, 1961-
Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
Routledge advances in management and business studies
author_facet Halinen, Aino, 1961-
ProQuest (Firm)
ProQuest (Firm)
author_variant a h ah
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Halinen, Aino, 1961-
title Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
title_sub a study of agency-client dynamics in the advertising sector /
title_full Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
title_fullStr Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
title_full_unstemmed Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
title_auth Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
title_new Relationship marketing in professional services
title_sort relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
series Routledge advances in management and business studies
series2 Routledge advances in management and business studies
publisher Routledge,
publishDate 1997
physical xiv, 373 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.55 H35 41997
genre Electronic books.
genre_facet Case studies.
Electronic books.
geographic_facet Finland
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=165421
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/068/8
dewey-sort 3659.1 268 18
dewey-raw 659.1/068/8
dewey-search 659.1/068/8
oclc_num 70721560
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hierarchy_parent_title Routledge advances in management and business studies
is_hierarchy_title Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
container_title Routledge advances in management and business studies
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